MARKETING: Brands will often select their corporate colours based on the whim or nostalgia of founders or something to do with the product itself. But in the world of the web, where consumers browse dozens of sites before making a purchase, there is a technique to picking the right one. READ MORE on FastCompany.
Mark Zuckerberg of Facebook supposedly chose the color blue for the company because he is red-green color blind.
Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions.
After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really?