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TnoozLIVE VIDEO – April 30 – Acquisitions, hotel wifi, WordPress, spotlight...
Discussing recent hot topics such as the TripAdvisor-Jetsetter acquisition, hotel wifi, WordPress and hotels, mobile design and user experience. The panel: Bill Loller, vice president of mobile product...
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That web design versus SEO debate: does it make any sense at all?
MARKETING: A perennial battle between the creatives and technical marketers – where the desire the usability and engaging design jars against those tasked with getting people in the front door. But...
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Back to basics – Four essentials for any mobile travel strategy
NB: This is a view point by Carin van Vuuren, chief marketing officer at Usablenet. Believe it or not, people today are more dependent on our phones than even our wallets – indeed, some research says...
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Think you know about web design – what about the Skeuomorphic model?
MARKETING: Responsive design is the creative phrase of the last year or so when it comes to (re)designing travel sites and mobile services. But sometimes a technique which on the one hand can seem a...
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Avis is red, Facebook is blue – the science behind marketing colours
MARKETING: Brands will often select their corporate colours based on the whim or nostalgia of founders or something to do with the product itself. But in the world of the web, where consumers browse...
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Mobile and video influence Middle East travelers, but technology restrains...
Google has unveiled data to show how travellers in the United Arab Emirates and Saudi Arabia travelers use mobile, video and search engines in their travel decisions. The search giant released its...
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How to write content in a world of responsive design
MARKETING: The drive towards responsive design capability is not only creating challenges (and opportunities) for technicians behind the industry’s digital services, but also impacts on how marketers...
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Will Google do an Amazon and one-click-checkout the rest of the web
MARKETING: User experience on devices and impatient consumers – two elements influencing how the ecommerce workflow is evolving. But as Google gets the attention with improvements to its Wallet...
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Interface 2.0: How to think about gesture control
DEVICES: Designing digital services for smartphones and tablets isn’t just a size issue – there’s the touch element to consider, but increasingly devices and their associated services need to be...
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UK luxury hotel benchmarking report identifies key business drivers
Using voluntary customer surveys as benchmarks, UK-based marketing agency BluSky Marketing has identified previous patronage and word-of-mouth recommendations as key drivers for business to these...
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Hotel websites: Tips for a multi-device and info-hungry world (full of...
NB: This is a viewpoint by Pedro Colaco, president and CEO of GuestCentric. Whether they are responsible for managing check-ins, meals, entertainment activities or check-outs, hoteliers are always on...
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Google’s products look sharper. These guidelines explain why
Travel companies could learn a trick or two from how the world’s most pervasive digital brand uses a consistent, minimalist style when creating its product icons and logos and its user interface icons...
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Which travel websites win for usability, engagement and conversion?
Leading OTAs Expedia, Travelocity and Orbitz have emerged as the winners in a study looking at how web travel brands perform for a string of important measurements in the world of ecommerce. The...
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A brief guide to optimising travel videos and virtual tours on multiple devices
NB: This is a guest viewpoint from Gil Keinan, vice president of commercial and strategy Ice Portal. Understanding how product and content appears in multiple device is a fact of life in the travel...
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WorldMate brings a UX twist to its mobile flight check-in feature [VIDEO]
Checking in for your flight via a mobile device is an old trick. But every airline’s mobile site has its own web form, and typing in information on a small keyboard is a pain. WorldMate, now owned by...
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GetGoing adds hotel booking, via Expedia, plus UX tweaks
Coming out of beta four months ago, San Francisco start-up GetGoing has elicited buzz because of its unique opaque booking product for vacation packages: “pick two, get one.” Today the San Francisco...
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Classic mistakes in web design (and how to learn from them)
MARKETING: Around two decades in and there is still (thankfully) plenty of debate as to how to design the perfect website. The process has evolved massively in recent years as brands rush to optimise...
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Time to give your website a bit more emotion
MARKETING: Best practice in web design often changes quicker than you can say the words “user experience” – switching from a focus on simplification and ease-of-use to content-heavy and image-led...
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Imagine a city running on data (of the Big variety) that makes us all happy
SYSTEMS: Bring on Big Data! It’s pretty much all the industry has heard from technology folk for the best part of two years, as travel brands realise that the mountain of customer information they’ve...
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Shadows and 2D are so last year – time for flat website design
MARKETING: For years, many of those at the sharp end of pulling together websites for travel brands thought about pastels colours, shadows and two-dimensional design. But the touch screen and perhaps a...
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