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How to pre-open a hotel [Part One of Two - social media and digital marketing]
The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time. The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same...
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Not all apps are created equal, some are more equal than others
NB: This is a guest post by Gerry Samuels, founder and executive director of Mobile Travel Technologies. A colleague and I were recently reviewing a newly released mobile application that has generated...
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Aah, those were the days – starting an online travel brand in 2002 compared...
NB: This is a guest article by Oliver Brendon, founder and CEO of Attraction Tickets Direct. The heady days of 2002, post-economic bubbles and 9/11, pre-Iraq war and the credit crunch. Seems a long...
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How to pre-open a hotel [Part Two of Two - distribution, revenue management,...
In the first part of this article we discussed tips for pre-opening a hotel, focussing on PR, the website and SEO. We will now expand our pre-opening checklist with key points concerning revenue...
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How to optimise travel websites by watching how customers behave online
NB: This is a guest article by Wayne Morris, UK general manager at Maxymiser. Travel is about choice. Where do you want to go today? What kind of experience do you want? Who do you want to take with...
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Taking the travel ecosystem into the design of websites
NB: This is a guest article by Maria Wasing, vice president of marketing in Europe at EPiServer. Lots of talk recently around how consumers are ploughing through various stages of the search, shopping...
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Go to the travel consumer, do not expect them to come to you
NB: This is a guest article by Arthur Moan, managing director of UserZoom UK. If the creation of brand loyalty is the sine qua non of all marketing, then the way that companies define both themselves...
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Error 404 pages on travel websites – the good, the cute and the ugly
Hear less about the dreaded “blue screen of death” these days as, presumably, computers are getting better – but unfortunately website errors are still commonplace. Whether they are as a result of a...
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Tnooz-Sabre FREE Webinar: Technology and its massive impact on the travel...
Technology continues to evolve at a rapid rate – but where it used to be something we use, now it’s part of our DNA. In this webinar you will take a journey with today’s travelers as they use various...
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Rough guide to fixing website performance issues in the travel industry
NB: This is a guest article by Deri Jones, CEO of SciVisum. Looking at websites across multiple industry sectors often enables us to pull out some useful best practise lessons, especially with regards...
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Tnooz-Sabre webinar VIDEO: Technology and its massive impact on the travel...
Think you know everything about how the modern traveller is embracing technology to the extent that when they travel it becomes part of their DNA? In this webinar, produced by Tnooz and Sabre, we...
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Mobile website to-do list for hotels [INFOGRAPHIC]
Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices. But with...
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One app to rule them all – Kayak fears bad UEX on mobile, so brings third...
One of the ongoing problems travel search sites have found when developing their mobile apps is that they are at the mercy of their product suppliers. In short: consumers may have a fantastic user...
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How to optimise the mobile travel experience
NB: This is a guest article by Carin Van Vuuren, chief marketing officer at Usablenet. It’s no secret that travel and mobile go hand in hand. In fact, business travelers were the earliest adopters of...
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Most useless travel website advice infographic ever [INFOGRAPHIC]
Just for fun, courtesy of My Destination. Presumably these types of conversation do not REALLY happen – but one wonders, sometimes.
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Crisis creates opportunity – how responsive design can help travel brands in...
NB: This is a guest post by Miltos Kritakis, head of project management at Athens-based Atcom. As everybody is aware, for the past four years Greece has been on a rollercoaster of economic turmoil....
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Imagine what Ryanair could do online if it REALLY cared about user experience...
NB: This is a guest article by Niall Harbison, a co-founder at social media agency Simply Zesty. Philip Joyce, a graphic designer at the agency, created the artwork. Ryanair is one of the biggest...
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Expedia tries to sell a $250M-per-night cruise trip [IMAGE]
No offence to Celebrity Cruises, but if a cruise trip was going to almost $250 million-a-night presumably passengers would want more than, well, a cabin on the Celebrity Constellation. In fact, the...
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Lessons for mobile app developers on why Google Maps for iPhone looks so good
Google Maps for iPhone is back, and it’s a model of good design for mobile apps, according to developers, user experience (UX) experts, and visual designers. As you’ll recall, Apple controversially...
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Searching on websites – some very uncomfortable truths [VIDEO]
Is anyone perfect (especially when it comes to travel content) when returning search results to users? Probably not. This video from the Google Analytics team, following on from a previous effort about...
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